When speaking about Leadership Branding the key is: “Practice what you preach”.
Nothing is more disturbing for a team than hearing speeches and talks about TRUST, RECOGNITION, MOTIVATION and other buzz words and seeing their leader having a completely different behavior.
A leadership brand is much more than just a nice message with a picture next to it.
A leadership brand is the day-by-day behavior, the way the leaders support, motivate and recognize their employees, the courage they have to ask for feedback and, of course, to act on it.
I really like Drew Dudley’s ted talk about Everyday leadership where he states that true leadership is about making the life of another person better, and that you don’t need a formal leadership role to be a leader.
The thing is that many people do not envisage themselves as leaders because they view leadership as the act of changing the world. Society needs to redefine leadership as the ability to alter just one person’s understanding or perception of the world. If you change someone’s life or attitude, you change the world. You are a leader.
And the first thing to do to build yourself into a leader is to act like one everyday!