One of the books that change my perspective on myself is “Disruptive Marketing”, by Geoffrey Colon.

In his book, Geoffrey Colon defines a new type of professional: “The Disruptive Marketer”, which I completely resonate with.

“Disruptive marketers are the creative and analytical experts who are setting the pace. They approach marketing from a new perspective focusing on <<customer experience>> and <<social business models>>.

They adapt to the often-confusing nexus of business, human behavior, technology and communications. Many lack MBAs, but they build expertise in strategy and execution.

They blend analytical and creative talents, excel at search engine marketing, social media, website design and <<inbound marketing>>.”

What can I conclude from this definition?

That disruptive marketers are basically those professionals who embrace change, put the client in the core of their activity, iterate and change even during a project and are super open to change and innovation. They are not stuck into the formal education patterns but continuously learn and use cross-discipline to develop their professions and businesses.

And speaking of cross-disciplinarity, I also apply the disruptive approach to my Personal Branding services, which is why I’ll refer below to the things I found very interesting and true in the book.

Personal Brands in 2019 will all be DISRUPTIVE


The business world’s current transformation echoes the disruptive renewal of the early 19th-century Industrial Revolution. Technological advances, Internet development, and the rise of social and digital media are all contributing to the radical pace of change.

These disruptors replace the old order. If you have products or services to sell in this new environment your brand needs to be creative, empathetic, client-centric and conversational.

You have a Disruptive Personal Brand if:

  • You approach your profession/ activity from a new perspective.
  • You challenge the status quo with new social business models, unique customer experiences, informed insights and idiosyncratic approaches.
  • You exceed in emotional intelligence, data analytics and immersive connections with your audience.
  • You listen carefully to learn what consumers want.
  • You set up extended conversations with consumers to promote products and services.
  • You combine analytical and creative abilities and you are an expert at strategy and execution.
  • You are a generalist who can do data analytics, video production, website design and search engine marketing.
  • You tend to be an iconoclast who thinks and acts differently than traditional marketers.
  • You stay current and you are a lifelong learner.
  • You lead with the heart and not with dry data. To connect to people, appeal to their emotions.

What skills do you really really need to develop to be a Disruptive Professional (and stay in the game)?

Disruptive personal brands’ distinctive skills and operational toolboxes include:

  • “Listening skills” – Conventional brands are built through in repetition and amplification. They believe that if you say something long and loud enough, you will get consumers to believe your message and buy your services. Disruptive brands believe in listening. They practice the ABL approach (“always be listening”). You can’t learn what your targeted audiences care about if you don’t pay attention to them.
  • “Curiosity” – Focus on ideas, social moments and developing products others may consider “obscure, silly, embarrassing or irrelevant.” Having an open attitude about new developments in images, products, tech and the web spurs additional innovation.
  • “Emotional intelligence” (EI) – These marketers recognize that the intense competition in the modern business world makes marketing by the numbers superfluous. Messages that penetrate today connect empathetically with consumers. Such empathy requires a high degree of EI, the ability to intuit what others think and feel.
  • “Creativity” – Disruptive marketers seek rich experiences and connections. As Apple founder Steve Jobs once said, “creativity is just connecting things.”
  • “Abundance” – In his book “Free: The Future of a Radical Price”, Wired editor, Chris Anderson, explains that the abundant supply of free content offers a great avenue for building your business. Disruptive marketers use free content as a source of inspiration and materials for their campaigns.
  • “Story-making” – Disruptive marketers use different media forms to tell compelling stories that earn the affection of their targeted audiences. Such stories avoid “mind tactics, manipulation or persuasion.”
  • “Generalist experts” – Disruptive marketers understand “social targeting” and pay-per-click; they can create compelling video messaging.

According to Geoffrey Colon, “disruptive brands don’t need to reach a mass audience because they don’t need to appeal to a mass audience”.

I believe this is true, and probably one of the most important think.

If you want to build a disruptive brand for yourself – then let’s get in touch!

Drop me a message!

With love,



As I’m approaching my 30th anniversary 🙂 (yup, the big 30), I started putting things into perspective and wanted to look back at all those people who inspired me!

I believe inspiration is one of the most transparent and honest forms of evaluating your personal brand, which is why I wanted to share with you who are some of these amazing people who helped shaped who I am today, just by being true to their personal brands and sharing with the others their core-values.


“You can always turn the page”- Matthew McConaughey


I was a smoker for over 10 years.

Many of you probably don’t know this, as I was so uncomfortable about it that I was literally hiding it from many people.

I hated myself for smoking as it was contradicting many of my core-values, such as: determination (to be able to give up something that’s not good for me), health, living healthy lifestyle, grit, helping others to transform their lives by the power of example. So, not being able to quit smoking was a big deal for me, and it made me feel like an impostor many times.

And I was really trying to quit. I followed several programs, even some medical treatments and I had also been trying to replace this habit with different, healthier ones.

Nothing was working… Even though I was able to quit for a couple of days, whenever something happened, like stress or a bad day, I would get back to smoking.


And then it changed!

One day driving to my office I listened to one of Matthew McConaughey’s motivational speeches that I truly encourage you to listen to as well.  There was one very simple but meaningful phrase in his speech, that got to my heart.



“You can always turn the page.”

I started thinking about it. And yes, you can actually turn the page whenever you want. It’s just a matter of finding the resources within you. I realized that this was what was keeping me from quitting smoking. An unconscious belief that I’m not good enough and I won’t be able to do it.

Everyday I thought about quitting smoking I was also saying to myself “How is today different from any of the other times when I tried quitting smoking and failed?”

Then everything inside me changed. Listening to an inspiring person, who I believe has an authentic personal brand, got to me. It actually changed my perspective and made me try an entirely different approach.

And yes, I decided to turn the page everyday and now I truly BELIEVE that EVERYDAY CAN BE A FRESH START or it can be a opportunity to accomplish something you didn’t have a chance to do so far.

Even after this change of mentality, quitting smoking didn’t happen right away.

In order to change a limitative belief you need to reinforce it daily. So I started all my days by saying: “Today is a great opportunity to accomplish something BIG. I can turn any page I want.”

After 30 days of practicing this, I felt more confident to quit smoking. I woke up and wrote in a note-pad: “Today is the best day for quitting smoking.”

And I did.


On January 7th 2019 I turned the page and had my first day as a non-smoker.My smile after I quit smoking

And I believe everyone can do this too, regardless the page they’d like to turn 🙂

I really encourage you to practice this simple affirmation everyday. After you wake up look in the mirror and say to yourself (in your native language): “Today is the best day to accomplish the things I really really want. It’s a new page. “

And then, repeat this sentence in a more specific way.  Think about ONE aspect of your life that you want to improve for a long time or a thing that you want to do but you keep postponing. It can be anything, from starting a new project, or applying to a job, to finding a partner, starting a diet etc.

Say it until you really believe it: “It’s a NEW page so I can do ANYTHING!”

I promise you that this affirmation will have a huge impact on your quality of life, just like this quote helped me turn one very important page in my life. You’ll find solutions and ways to accomplish anything you want.

If you need support and coaching, please drop me a message, and I can help you change something that you might consider now is impossible to change.

Also, check my celWEBrity journey, the Personal Branding program that will help you to build an authentic YOU and turn your skills into profits!




20 February 2019 MariaFără categorie0

The world has become more interconnected than ever before. From the understanding that everything we accomplish is done through connections (whether online or offline) and brands, networking shines as one of the keys to success. As an expert in personal branding, having the chance to discuss about the impact of networking on a personal brand with Paul  J.R Renaud was amazing and I thought it would be a shame not to share with everyone. Check out part one of the interview as well.


Why is personal branding important? Could you share a story about how personal branding had a major impact in your life?

In August last year, I was selected as a speaker at the International Coach Federation (ICF) Global conference called ICF Converge2017 in Washington DC…a career highlight for me and yes, Networking had a lot to do with it.

Given the work I had done in terms of my social media presence, the book I wrote and preparing a compelling justification as to why the ICF should select me as a speaker, it paid off.

However true to the law of abundance and being altruistic when it comes to networking my presentation was designed to help coaches learn how to network, to raise their awareness to the benefits of connecting with people, to learn from my mistakes and ultimately give back this hard-won experience to others.

Your brand is critical to your effectiveness

Who should think about personal branding?

The way others perceive you — your brand — is critical to your effectiveness as a leader and your ability to turn your goals into action. People draw conclusions about who you are and what you’re all about through every interaction that they have with you.

People want to do business with those they like, know, and trust — other people, not a faceless organization.

Everyone has a brand. The practice of “personal branding” is making a conscious decision about what you want to be known for. Once you’ve defined that, it means asking yourself, with every decision, whether your intended action builds or degrades the impression you want to make. 

People want to do business with those they like, know, and trust — meaning other people, not a faceless organization. If your employees are visible and authentic, many people will find it easier to identify with you and consider your products and services. This makes personal branding particularly important for senior leaders and individuals in sales.

Mistakes along the way have helped me

You are targeting C-suite, managers and entrepreneurs. How did you set your personal branding audience?

Indeed, my coaching protocols occur at many levels of management, from entrepreneurs and managers all the way to the C-suite.

Spanning a thirty-two-year career, I worked professionally at senior management levels, having the pleasure of working in 10 countries on 6 continents, mostly in a commercial environment – telecoms.

For me, coaching is a cross section between my experience and my willingness to help people perform.

That is why, today, much of my work is divided mostly between Executive Coaching because I speak their language and I understand the challenges of entrepreneurs and managers.

I’ve tried to become an entrepreneur on 2 occasions (risky decisions) and failed. I discovered that very successful entrepreneurs failed many times in their quest to becoming successful – that motivated me. I’m now in my 3rd attempt and I can tell you now that I really “get it”.

Those mistakes along the way have helped me, so through coaching entrepreneurs I am trying to share with them from my experience and help them get better.


What would you say is the most important rule of networking?

There are a couple of things that we should consider if we want to understand the benefits of networking and to become a master of networking and use this process to our advantage.


Law of Abundance

First, and probably the most important is to address networking with the Law of Abundance.

Paul Renaud - profile

The Law of Abundance is fundamental in networking because if you understand this law, believe in it, and start sharing your network, you will receive in ’droves’. It goes something like this: The world has tremendous abundance.

The world is abundant with opportunity, abundant with clients, abundant with ideas and abundant with good fortune.

Perhaps before reading this interview you were reluctant to share names of contacts or colleagues with others. Perhaps your view is that ‘your contacts will remain your contacts – only’!

Networking in line with the law of abundance mindset has proven time and time again that the more you share with people, the more you get in return.

In order to get to that point however, ‘you gotta ask!’

Second, another suggestion is to quite simply ask someone for an insight, help, a suggestion or ultimately a contact.This is where it begins and ends. You gotta ask what you can do for them, before asking in return.

Establish rapport

Third, don’t forget to ‘establish rapport’ when you meet people at an event as discussed earlier.


Anybody can be an effective networker

Lastly, if you equate networking to something that is boring, manipulative, self-serving, too difficult and fake, that is what you will end up with. People who like to self-admit that they are not good at networking have already created their own constraints, their own limits. In fact, the reverse is true. Anybody can be an effective networker if you follow the right path and embrace the right attitude. Your attitude will dictate how effective you become as a networker.


One comment from one person changed my life

In your TedX talk in Bucharest you discussed about People Power & Networking. What is People Power? 

Well, yes, it was called People Power.  People Power is a two-sided coin. The first side of the coin relates back to 24 years of searching and discovering a new career for me: Executive coaching. I can honestly say that the people I have met through networking in my life have helped me find my new career.

As an example, in Canada 10 years ago, I signed up to teach adults at a community college for a seemingly boring topic. At my surprise, at the end of 10 classes one student wrote in his evaluation of the course and said ‘Paul is captivating’.

This one comment from one person changed my life! This is the first side of the coin. Someone witnessing and recognizing you for a very special skill or attribute that you didn’t know or realize you had! This is very compelling!

The second side of this coin is that everyone has this ability to transform others. We just don’t know we have this power. Everybody has the ability to help transform others by giving a bit of yourself and by adopting the law of abundance. We all have this gift!

Give it enough time


How did you find your “zone”? And what are the three rules to finding the people power?

Some people discover their Zone early on, some people discover it only after many years but anyone can discover their Zone if they give it enough time.

I always knew I could be better at something.  OK I was a decent Sales Manager, a good Marketing Director and a competent executive but deep down I knew I could really, really be good at something. I often looked at some athletes, young gifted musicians that discovered tremendous abilities at a young age and artists that seem to have the knack or talent. Why couldn’t I have something similar, unique?

At one point I wanted to change my career. A friend spoke to me about coaching 10 years ago. My career was still doing fine but it was time to change and I researched once again the topic of Coaching. This was the defining moment for me.

Then I looked at what I had acquired my career, my skills and my experience:

By using my skills ( as a listener) plus my experience in business, and add to that all the advice I received from the many  people I had met, these were the key ingredients to get me started in my new career.

From my peers, I asked for advice and I learned which segments to target my coaching practice. These segments are 30% of my clients today…30%. They were right!

From Jim, one of my favorite bosses, I learned that if  combined what I like to do with what I was good at, he said,  I would become …deadly that is, the best in the business. ‘Find the intersection of what you are good at and what you like’, said Jim.

Finding your ZONE and through personal branding

I call this finding your ZONE…as surfers would say on a great day for surfing…’Surf’s up dude, ride the wave’.


My advice on the rules to finding People power?

  1. Never stop looking. My intuition was right with regards to athletes and young gifted musicians that discover tremendous abilities. We all have an ability that lies latent or dormant. It cannot be otherwise.
  2. Forget what your mother or father told you. Try those piano lessons you’ve always wanted! Dance the Tango! Take up a finance course. Try to sell Avon products. Test drive a motorcycle. Write poetry. Just try.

I am convinced now that we all have a unique ability. And the best way to discover it is by trying different things. I am not different than anyone else.

  1. My favorite expression is: ‘A quitter never wins and a winner never quits’, hence keep looking. If you didn’t find your Zone yet, you still have time.


It has been a pleasure interviewing Paul. I hope his insights were as helpful for you as they were for me :). You can find him here and do check his social media accounts!

If you’re ready to take the next step, either by improving your personal brand or finding your zone and then making those big $$$, check out my services HERE.

Don’t hesitate to contact me for more details about the celWEBrity Factor journey, the personal branding program that helps talented people like you build meaningful projects and businesses out of their expertise!




13 February 2019 MariaFără categorie0

Late last year, I had the honour to have Paul J.R.  Renaud, Executive Coach, writer, speaker and owner of one hell of a personal brand, as the keynote speaker at IBM EduTHINK Academy. An amazing expert in networking, Paul has helped grow executives and personal brands across 1o countries and 6 continents.

This is why, when I had the chance to interview him, I didn’t even hesitate. And together we managed to tap into the question: How does Networking contribute to Personal Branding?

Everyone has a brand, but not everyone’s personal brand is developed to be a strength.

Paul Renaud on the importance of networking in building your personal brand
With Paul Renaud @ IBM EduTHINK Academy – discussing the importance of networking in building your personal brand

MC: You talk in your speeches a lot about networking and the importance of personal branding. Is building a personal brand difficult?

Paul: Today, personal branding is a key to succeeding in many different parts of life. Your brand is an attempt to get people to associate you with certain qualities.

At its core, your brand is your reputation: how people think of you. 

Basically, all the benefits of personal branding come down to one question. Why should someone choose your brand over another? What makes you different and more suitable for the task at hand than your competition?

When you want to show someone that they should choose you, you have to brand yourself as a better fit for the role in question.

If you wait to start thinking about a personal brand until you need something, it’s likely too late.

For professional managers who have attained the C-level status (CEO. CFO, CTO, COO) there’s a pretty good chance that the company can help facilitate one’s personal brand. If you are not working for a large size firm and you opt to become an entrepreneur then establishing your personal brand can’t hurt. I guess it depends on what camp you’re in and what has happened throughout your career.

Personal brand is something that has to be built over time.


A brand is something you’re constantly building. It’s the affirmation of who you are.

Does everyone have a brand?

In my opinion not everyone spends the same amount of time to develop his or her brand. It’s a matter of choice, importance and the lifestyle you lead because your personal brand is the unique combination of skills and experiences that make you, you.

A brand is something you’re constantly building because it’s the affirmation of who you are and what you love to do. Whether you’re a full-time employee, a freelancer or an entrepreneur, your personal brand speaks before you. Being intentional about what you want it to stand for shapes the opportunities you attract. 

Effective personal branding will differentiate you from other professionals in your field.

The most important thing is to understand your value.

Your value isn’t based on who you work for or your position at a job. It’s based on what you’re able to bring to the table. What is it that you do extremely well and who does it best serve? In business, we talk a lot about finding a target audience and a niche market. It helps you narrow down the list of potential customers that you can best help and who you would most enjoy working with.


What would be the advice you’d give to an entrepreneur/freelancer who is just starting off?

Paul Renaud - Networking expert growing personal brands
Paul Renaud – Networking expert growing personal brands

My brother once told me that ‘being an entrepreneur is not for the faint of heart’ in other words you need to be comfortable with taking risks. He was right.

It’s tough. You need a lot of energy, you need to accept rejection, you need a network of people (customers, staff and investors) that believe in you, you need financing and you need a mission. These are the characteristics of entrepreneurs.

One thing is for sure: you can learn the new stuff.

You learn by keeping that inquisitive mind that you had as a child, questioning everything; you accept setbacks along the way and you surround yourself with mentors, coaches, stakeholders that can and will give you sound advice. Never stop learning. Ask questions and always seek advice.


You’re an author, an executive coach and a TedX speaker as well. How did you build your personal brand? 

I’ve always been keen to outdo and outperform. Some people may call this being a workaholic, a ‘keener’ or just passionate.

But I wasn’t always good at what I did. I made a lot of mistakes and failed along the way. It was frustrating yet in my heart I knew from all my role models for me that I was due for greatness at one point ( like all of us). This is what motivates me to do what I do.


I’m on a journey to becoming successful…one step at time. This is how I built my personal brand.

According to Cervantes, the famous Spanish novelist, he said: ‘The road is better than the inn’. In other words, success is not a destination, but rather a journey. I really agree with this. Looking back at my career, the people I know that have had real, tangible success, are the ones who enjoyed the ride. The real winners were those that thought of it as a journey, instead of dwelling on the outcome or the title, despite any struggle the journey threw at them.

If I look at what I’ve acquired in my career, my skills as a listener and my experience in business and I add to that all the advice I received from the many people I had met, these were the key ingredients to get me started into a new career as an Executive Coach.

Am I successful? You would have to ask my clients. I prefer to tell my clients that I’m effective at my profession instead of successful. I’m on a journey to becoming successful…one step at time.

This is how I built my personal brand.


To be continued…


I really hope you’ve enjoyed the first part of the interview. I’ll be back next week with the rest :). But until then, instead of focusing only on your Valentine :), I challenge you to think about yourself and your personal brand.

  • How much do you focus on networking (whether online or offline)?
  • And what you should be doing next to consolidate your personal brand and start turning expertise into profits?

If you’re looking to improve your personal brand and start making those big $$$, you’re in the right place. Check out my services HERE

Don’t hesitate to contact me for more details about the celWEBrity Factor journey, the personal branding program that helps talented people like you to build meaningful projects and businesses out of their expertise!



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Copyright MariaCristinaBanu.ro 2018. Proudly designed by SOTA360

Copyright MariaCristinaBanu.ro 2018. Proudly designed by SOTA360